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Ellie Banwell's avatar

Ditch Deliveroo. It’s a risk, but I think it’s a worthwhile one. Here’s my logic:

- Deliveroo is a broken business model. It only appears to work because they exploit people and the parent company is propped up by billionaire investors that are gambling the company will find a way to monetise its vast global customer info database. Do you really want to be a part of that system? I certainly don’t. If people had to pay what it actually costs to use Deliveroo and other similar services, they wouldn’t use them. End. Of.

- If you look at the businesses that survived revolutions in their industries and became the last hold outs of the way things used to be, they tend to have lots in common: they were always one of the best in the business, producing top quality product with care and attention. They had a loyal customer base that carried them through the lean times and then, when all the competition had gone under, they were the last ones standing and were able to trade on that. I think you have a brand that suits that style. In your place, I’d lean into community and face-to-face interaction, become even more known for it, make it your USP. I bet the beer drinkers miss you too. I’m beginning to see the signs the pendulum might be swinging back and people are starting to notice what they’re missing. I hope so, I really hope so!

- It sounds like it’s actually losing you money. Adding volume to a loss-making transaction is a way to lose money faster. I’d revaluate what ways of selling have the best margin and are most suited to your personalities and double down on those instead.

Ditching the delivery services might not work, it’s a tough tough market at the best of times, but honestly, if you can’t make it without Deliveroo, Deliveroo isn’t going to be what saves you.

Good luck! I live in Scotland so mail order sauce, buying the recipe book, and reading your lovely emails is the closest I can get to momo, but I’m wishing you all the meta in the world 🙏

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